We are a creative visual content provider (photography and video production) working for editorial and commercial clients with bases in Hong Kong, Singapore, London and Spain.

We understand the power of sport imagery. We'll help you to tell your story and to deliver it to a wider audience in an increasingly image-driven world.Our core belief is that all customers have a right to expect more from the imagery created around their events. That’s why we go out of our way to form a greater understanding of our clients’ needs.

Our photographers, cameramen and video producers have covered sports and corporate sport related events all over the world including Olympic Games (Summer & Winter), World Cup, AT & Grand Slams, Asian Games...


Most recently we have covered world-renowned sports properties in all major disciplines including golf, tennis, sailing, x-games, rugby and football. Specific examples include the Beijing Olympics, multiples F1 Grand Prix, Volvo Ocean Race, America's Cup, FIFA World Cup, UEFA Champions league finals, ATP Master series, WTA and Davis Cup tennis tournaments, Standard Chartered's Greatest Race on Earth, European Tour and Golf World Cups.


We specialise in the production of photography and video content for corporate sports sponsors, organising committees as well as the agencies and third-parties who support and activate sponsorships for these events.

We pride ourselves in working to the highest standards of the biggest players in the industry yet delivering a more personalised and dedicated service than the larger press agencies.

Our goal posts are set high and we continuously exceed client expectations in terms of brand vision, quality of production, creativity and on-time delivery.


Our directors and co-founders have a wealth of experience in the realm of sports photography and corporate and sports video production. Each has run their own successful business but decided to combine their expertise to form PSI.

Our photographers, camera crews, editors and motion graphic designers have had pictures published and video broadcast in publications, on websites and TV stations around the world and our highly specialised team is made of hand picked experts in their field.

Victor Fraile

Managing Director Asia & Co-Founder

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Victor started his career shooting assignments around the globe for high-profile surfing magazines and went on to develop his expertise as an editorial photographer by working for Reuters, Getty Images, Bloomberg and Corbis. During this time he shot sports assignments including the 2014 Sochi Winter Olympics, 2008 Beijing Olympics, a number of Formula 1 Grand Prix races, World Championships of Swimming and international Athletics, Soccer, Badminton and surfing events. He also covered many ATP and WTA tennis tournaments and several PGA & LPGA, Europen Tour and World Cups of Golf.

Victor has worked extensively on behalf of the organizers, sponsors and national sport associations and his images have been published in Sports Illustrated, Time, Paris Match, National Geographic, ESPN, Hello, Stern, Der Spiegel, Quo, Men's Health magazine, Vanity Fair magazine, Elle, Vogue, Cosmopolitan and have won him a number of major international photography awards.

Victor's shift to commercial photography began in earnest in 2009 after 15 years of editorial experience and his clients now include DJI, Neil Pryde, Nike, Rolex, Red Bull, Nikon, HSBC, UBS, Infiniti, Ballantine's, Callaway Golf, KIA Motors and Billabong.



Raf Sanchez

Managing Director & Senior Photographer

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Raf was born in London, England to Spanish and Croatian parents. His international heritage and upbringing resulted in him living and working in the UK, Caribbean, and across Europe and Asia.

As a freelance editorial and commercial photographer, Raf's editorial images have been widely published in major newspapers (such as The Financial Times), his travel and lifestyle imagery has been seen in many in-flight and other magazines (including Air Canada, KLM & Singapore Airlines) and he has been commissioned to provide photography by a wide variety of corporate clients in a diverse number of industries spanning product design, professional services, hotel & spa operators and travel companies.

Raf's first career as a lawyer in the financial services industry (working for a leading international investment bank) provides him with the ideal skillset to lead our project management team but it is his creative multimedia vision that helps PSI meet - and exceed - clients' expectations.

He is expert at complex multimedia projects and ensures our creative vision is delivered to our clients on-time and according to brief.



Lucas Schifres

Senior Account Manager

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Lucas Schifres (from Paris, France) is an editorial, corporate, and portrait photographer specialized in China. He received the National Headliner Award for Feature Photography from the Press Club of Atlantic City in 2007. His photos were shown at Perpignan's photo festival, Visa pour l'Image, in 2010. As a photojournalist, Lucas has traveled to more than 35 countries. He covered Shanghai World Expo in 2010, Beijing Olympics in 2008 .

His photos have been published in Time, Newsweek, New York Times, L’Express, Le Monde, Paris-Match, Figaro Magazine, VSD, among others. He had photo exhibitions in Paris, Shanghai, and Prague. Schifres has been based in China for over 6 years..










Juan Serrano

Senior Photographer

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Juan was born in Santander, northern Spain. He started his photo career 18 years ago as a staff photographer on the daily AS, the leading sports newspaper in Spain, covering hundreds of Spanish soccer league, UEFA and FIFA matches across Spain and Europe.

Since then he has worked for Associated Press and Getty Images covering breaking news and sport assignments across Spain.

Juan is a sports photographer with expertise in a number of fields including sailing, football, rugby, tennis, boxing ... with more than 15 years' experience shooting the most exciting sports competitions for leading sport media and wire agencies. He combines an eye for the latest news with an alternative view of the sport he is covering, giving clients extraordinary and unexpected images.

Based in Santander with his girlfriend and son, he divides his time shooting in the most famous stadiums and the most crowded boxing rings.




Marcio Machado

Senior Field Photographer

Marcio was born in Brazil, and based in Spain for 10 years covering hundreds of soccer matches, UEFA and FIFA matches across Spain and Europe. across Europe before he moved to Hong Kong. He started his photo career 15 years ago as a staff photographer on the The Rio Times, the leading sports newspaper in Brazil, covering first class sports event across South & Central America.

Since then he has worked for magazines and news wires covering breaking news and sport assignments across China.

Marcio is a very talented sports photographer with expertise in a number of fields including soccer, tennis, rugby, surfing, boxing ... with more than 15 years' experience shooting the most exciting sports competitions for leading sport media and wire agencies. He combines a well trained eye for the must-to-have images with an alternative view of the sport he is covering, giving clients extraordinary and unexpected creative images.




Grace Lui

Senior Photo Editor

Hong Kong born Asian-class Photo Editor, Grace Lui started her career at the local leading newspaper South China Morning Post (SCMP).










Christine Kwong

Account Associate

Christine Kwong is our Executive Assistant in charge of social media

She manages accreditations, insurance and visa problems, providing the team with logistics solution on a day to day basis.

She is also in charge of the office's morale and the closest we have to a mascot.








Weixiang Lim

Field Photographer

Singaporean born, Asia traveller, Weixiang has been recently named as one of the 10 emerging local photographers to look out for by local photography collective PLATFORM. A mentee of celebrated visual artist John Clang, his photos have been exhibited at the National Museum of Singapore, at the Angkor Photo-Festival and most recently at the prestigious Noorderlicht Photo-Festival in The Netherlands. He recently released his first photo-book, “Our Coastline”, as part of the Twentyfifteen.sg initiative to commemorate Singapore’s 50th Birthday in 2015.

Weixiang majored in Economics at the National University of Singapore and spent five years teaching General Paper at Serangoon Junior College. Living in a society constantly in flux, he uses photography to explore the themes of memory and loss.




Chung Yan


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Born and raised in Hong Kong, Chung Yan moved to Japan to complete his degree in Photography in Osaka. He speaks native Cantonese, Mandarin, and Japanese.

His passion for the sports combined with this studies in the imagery industry had drove him to cover a vast majority of diferent events around Asia including Futsal, Table Tennis, Beach Volley, Rugby, Soccer, Windsurfing to mention just a few.

When he's not geeking out about video-games and Cantonese Opera, you will find him in the mountains of Hong Kong capturing the beauty of the landscapes with B&W images.







Patrick Barth

Director of Photography

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Patrick is our Director of Photography with a career of over 16 years in current affairs, sport as well as extensive blue chip corporate brand experience.

Working under tight deadlines and under pressure is when you will see him at his best. With a deep understanding of the needs and wishes of both his client and subjects; He is used to managing large production teams on video as well as photo assignments.

Fluent in five languages he has travelled extensively on assignments in remote locations and hostile environments.

 His broadcast and stills photography has been commissioned, broadcast and published by the BBC, CNN, Channel 4, ITN, The New York Times, The Sunday Times Magazine, Stern Magazine, The Times, Telecinco Spain, Scottish Television, RTL Television, The Independent on Sunday Review, Geographical, Spiegel, and many other respected international clients.

Most recently Patrick has specialised in working on large corporate sports sponsorship accounts such as the Shell Ferrari F1 partnership, Olympic Team Allianz, Ford Champions League Sponsorship, Standard Chartered Bank's Greatest Race on Earth, Team 2012 to name a few.



Wai Mun Yoon

Marketing & Digital Strategist

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Wai Mun Yoon‘s marketing and digital strategy career has been focused on enhancing online brands through innovative technologies and emerging media platforms.

As a member of the original management team of LOVEFiLM.com, he was responsible for the branding, launch and development of the LOVEFilM’s website, where the rapid user growth led him to appreciate the importance of big data in creating solutions for the monetisation of audience attention. His understanding of the dynamics of the content industry specifically the customer economics of multi-sided markets led to the creation of Cinelan, which he co-founded with Oscar-nominated documentarian, Morgan Spurlock and Arts Alliance CEO Thomas Hoegh to explore the digital use of syndicated, 3-minute documentary films by famous filmmakers.

Subsequently, his advisory work with venture-capital funded startup companies in the film space led to the creation of Cinelan, which he co-founded with Oscar-nominated documentarian, Morgan Spurlock and Arts Alliance CEO Thomas Hoegh to explore the digital use of syndicated, 3-minute documentary films by famous filmmakers.

His expertise in crafting digital strategy for online startups has been tapped by companies as diverse as Blinkbox and The Frontline Club. Wai Mun was educated at Haberdashers’ Aske’s and Robinson College, Cambridge University