POWER SPORT IMAGES is a global creative agency for commercial sports photography and video production with bases in Hong Kong, Singapore, London and Spain. Our photographers, cameramen and video producers have covered sports and corporate sport related events all over the world.


Most recently we have covered world-renowned sports properties in all major disciplines including golf, tennis, sailing, x-games, rugby and football. Specific examples include the Beijing Olympics, multiples F1 Grand Prix, Volvo Ocean Race, America's Cup, FIFA World Cup, UEFA Champions league finals, ATP Master series, WTA and Davis Cup tennis tournaments, Standard Chartered's Greatest Race on Earth, European Tour and Golf World Cups.


We specialise in the production of photography and video content for corporate sports sponsors, organising committees as well as the agencies and third-parties who support and activate sponsorships for these events.

We pride ourselves in working to the highest standards of the biggest players in the industry yet delivering a more personalised and dedicated service than the larger press agencies.

Our goal posts are set high and we continuously exceed client expectations in terms of brand vision, quality of production, creativity and on-time delivery.


Our directors and co-founders have a wealth of experience in the realm of sports photography and corporate and sports video production. Each has run their own successful business but decided to combine their expertise to form PSI.

Our photographers, camera crews, editors and motion graphic designers have had pictures published and video broadcast in publications, on websites and TV stations around the world and our highly specialised team is made of hand picked experts in their field.

Victor Fraile

Managining Director Asia - PSI Hong Kong

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Victor started his career shooting assignments around the globe for high-profile surfing magazines and went on to develop his expertise as an editorial photographer by working for Reuters, Getty Images, Bloomberg and Corbis. During this time he shot sports assignments including the 2014 Sochi Winter Olympics, 2008 Beijing Olympics, a number of Formula 1 Grand Prix races, World Championships of Swimming and international Athletics, Soccer, Badminton and surfing events. He also covered many ATP and WTA tennis tournaments and several PGA & LPGA, Europen Tour and World Cups of Golf.

Victor has worked extensively on behalf of the organizers, sponsors and national sport associations and his images have been published in Sports Illustrated, Time, Paris Match, National Geographic, ESPN, Hello, Stern, Der Spiegel, Quo, Men's Health magazine, Vanity Fair magazine, Elle, Vogue, Cosmopolitan and have won him a number of major international photography awards.

Victor's shift to commercial photography began in earnest in 2009 after 15 years of editorial experience and his clients now include Neil Pryde, Nike, Rolex, Red Bull, Nikon, HSBC, UBS, Infiniti, Ballantine's, Callaway Golf, KIA Motors and Billabong.



Aitor Alcalde

Photographer - PSI Hong Kong

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Born and raised in Spain, Aitor joined the PSI Hong Kong team in 2014. He is already travelling across Asia on assignment for our editorial clients along with the experience learned working for commercial clients such as the Spanish Professional Football League (LFP), ATP 500 Valencia and Garmin Barcelona Triathlon...

His images have been published in newspapers and magazines such as Marca, Diario As, El Pais, Diario Sport, Diario Mundo Deportivo, EuropaPress, L´Equipe... and selected for the 2011 & 2012 editions of the Valencia's photojournalists 'Fragments d'un Any' exhibition organised by the Journalists Union of Valencia (Spain).

During his carreer in Hong Kong he already have covered 2 editions of the prestigious Cathay Pacific HSBC Hong Kong Rugby Sevens, the IRB Junior World Rugby Trophy, the HKFC Citibank Soccer 7s, and multiple press conferences, activation events ...





Chung Yan

Photographer - PSI Hong Kong

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Born and raised in Hong Kong, Chung Yan moved to Japan to complete his degree in Photography in Osaka. He speaks native Cantonese, Mandarin, and Japanese.

His passion for the sports combined with this studies in the imagery industry had drove him to cover a vast majority of diferent events around Asia including Futsal, Table Tennis, Beach Volley, Rugby, Soccer, Windsurfing to mention just a few.

When he's not geeking out about video-games and Cantonese Opera, you will find him in the mountains of Hong Kong capturing the beauty of the landscapes with B&W images.







Raf Sanchez

Director - PSI UK

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Raf was born in London, England to Spanish and Croatian parents. His international heritage and upbringing resulted in him living and working in the UK, Caribbean, and across Europe and Asia.

As a freelance editorial and commercial photographer, Raf's editorial images have been widely published in major newspapers (such as The Financial Times), his travel and lifestyle imagery has been seen in many in-flight and other magazines (including Air Canada, KLM & Singapore Airlines) and he has been commissioned to provide photography by a wide variety of corporate clients in a diverse number of industries spanning product design, professional services, hotel & spa operators and travel companies.

Raf's first career as a lawyer in the financial services industry (working for a leading international investment bank) provides him with the ideal skillset to lead our project management team but it is his creative multimedia vision that helps PSI meet - and exceed - clients' expectations.

He is expert at complex multimedia projects and ensures our creative vision is delivered to our clients on-time and according to brief.



Patrick Barth

Director of Photography - PSI UK

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Patrick is our Director of Photography with a career of over 16 years in current affairs, sport as well as extensive blue chip corporate brand experience.

Working under tight deadlines and under pressure is when you will see him at his best. With a deep understanding of the needs and wishes of both his client and subjects; He is used to managing large production teams on video as well as photo assignments.

Fluent in five languages he has travelled extensively on assignments in remote locations and hostile environments.

 His broadcast and stills photography has been commissioned, broadcast and published by the BBC, CNN, Channel 4, ITN, The New York Times, The Sunday Times Magazine, Stern Magazine, The Times, Telecinco Spain, Scottish Television, RTL Television, The Independent on Sunday Review, Geographical, Spiegel, and many other respected international clients.

Most recently Patrick has specialised in working on large corporate sports sponsorship accounts such as the Shell Ferrari F1 partnership, Olympic Team Allianz, Ford Champions League Sponsorship, Standard Chartered Bank's Greatest Race on Earth, Team 2012 to name a few.



Wai Mun Yoon

Marketing & Digital Strategist - PSI UK

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Wai Mun Yoon‘s marketing and digital strategy career has been focused on enhancing online brands through innovative technologies and emerging media platforms.

As a member of the original management team of LOVEFiLM.com, he was responsible for the branding, launch and development of the LOVEFilM’s website, where the rapid user growth led him to appreciate the importance of big data in creating solutions for the monetisation of audience attention. His understanding of the dynamics of the content industry specifically the customer economics of multi-sided markets led to the creation of Cinelan, which he co-founded with Oscar-nominated documentarian, Morgan Spurlock and Arts Alliance CEO Thomas Hoegh to explore the digital use of syndicated, 3-minute documentary films by famous filmmakers.

Subsequently, his advisory work with venture-capital funded startup companies in the film space led to the creation of Cinelan, which he co-founded with Oscar-nominated documentarian, Morgan Spurlock and Arts Alliance CEO Thomas Hoegh to explore the digital use of syndicated, 3-minute documentary films by famous filmmakers.

His expertise in crafting digital strategy for online startups has been tapped by companies as diverse as Blinkbox and The Frontline Club. Wai Mun was educated at Haberdashers’ Aske’s and Robinson College, Cambridge University



Juan Flor

Senior Field Photographer - PSI Spain

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Fotografo profesional dedicado a la fotografia deportiva desde 1994, se especializa en futbol. Colabora y publica en diarios españoles como El Pais, El Correo Español, Mundo Deportivo, tambien colabora en las revistas Don Balon y Quality Sport, y en agencias como Allsport y Cover. .

Actualmente trabaja para el Diario As, con el que sigue la actualidad deportiva en el norte de España y a la selección española por todo el mundo. Ha compartido los éxitos de ̈La Roja ̈ en la Eurocopa de Austria y Suiza de 2008, en el campeonato del mundo de Sudáfrica de 2010, en la Eurocopa de Polonia y Ucrania del 2012 y en la copa confederaciones de Brasil 2013.






Juan Serrano

Senior Photographer - PSI Spain

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Juan was born in Santander, northern Spain. He started his photo career 18 years ago as a staff photographer on the daily AS, the leading sports newspaper in Spain, covering hundreds of Spanish soccer league, UEFA and FIFA matches across Spain and Europe.

Since then he has worked for Associated Press and Getty Images covering breaking news and sport assignments across Spain.

Juan is a sports photographer with expertise in a number of fields including sailing, football, rugby, tennis, boxing ... with more than 15 years' experience shooting the most exciting sports competitions for leading sport media and wire agencies. He combines an eye for the latest news with an alternative view of the sport he is covering, giving clients extraordinary and unexpected images.

Based in Santander with his girlfriend and son, he divides his time shooting in the most famous stadiums and the most crowded boxing rings.