POWER SPORT IMAGES is a global creative agency for commercial sports photography and video production with bases in Hong Kong, London and Spain. Our photographers, cameramen and video producers have covered sports and corporate sport related events all over the world.


Most recently we have covered world-renowned sports properties in all major disciplines including golf, tennis, sailing, x-games, rugby and football. Specific examples include the Beijing Olympics, multiples F1 Grand Prix, Volvo Ocean Race, America's Cup, FIFA World Cup, UEFA Champions league finals, ATP Master series, WTA and Davis Cup tennis tournaments, Standard Chartered's Greatest Race on Earth, European Tour and Golf World Cups.


We specialise in the production of photography and video content for corporate sports sponsors, organising committees as well as the agencies and third-parties who support and activate sponsorships for these events.

We pride ourselves in working to the highest standards of the biggest players in the industry yet delivering a more personalised and dedicated service than the larger press agencies.

Our goal posts are set high and we continuously exceed client expectations in terms of brand vision, quality of production, creativity and on-time delivery.


Our directors and co-founders have a wealth of experience in the realm of sports photography and corporate and sports video production. Each has run their own successful business but decided to combine their expertise to form PSI.

Our photographers, camera crews, editors and motion graphic designers have had pictures published and video broadcast in publications, on websites and TV stations around the world and our highly specialised team is made of hand picked experts in their field.

Raf Sanchez

Director - PSI UK

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Raf was born in London, England to Spanish and Croatian parents. His international heritage and upbringing resulted in him living and working in the UK, Caribbean, and across Europe and Asia.

As a freelance editorial and commercial photographer, Raf's editorial images have been widely published in major newspapers (such as The Financial Times), his travel and lifestyle imagery has been seen in many in-flight and other magazines (including Air Canada, KLM & Singapore Airlines) and he has been commissioned to provide photography by a wide variety of corporate clients in a diverse number of industries spanning product design, professional services, hotel & spa operators and travel companies.

Raf's first career as a lawyer in the financial services industry (working for a leading international investment bank) provides him with the ideal skillset to lead our project management team but it is his creative multimedia vision that helps PSI meet - and exceed - clients' expectations.

He is expert at complex multimedia projects and ensures our creative vision is delivered to our clients on-time and according to brief.



Victor Fraile

Chief Photographer - PSI Hong Kong

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Spanish born Hong Kong based editorial and commercial photographer specializing in sports, action and adventure photography. He started his photo career as a freelance surf photographer, working for several surfing magazines in Spain, France, UK, Australia and the U.S.

Since then he has worked for Reuters and Getty Images covering political, fashion, breaking news and sport assignments including the 2008 Beijing Olympics, 32nd Americas Cup, Volvo Ocean Sailing Race, 49th European Championship ISAF, FINA Swimming World Championship, UEFA Champions League finals, Portugal Euro 2004, various Spain cycling tours, Moto GP, Formula One, ASP Surfing World Championships, Rowing World Championship, ATP Master Series - WTA and Davis Cup tennis tournaments, several PGA & LPGA, European Tour and Golf World Cups.

Victor's photographs have been published in Time, Paris Match, National Geographic, Sports Illustrated, ESPN, Newsweek, FIFA magazine, Hello, Stern, Bild, Der Spiegel, Business Week, The Economist, Nature, Quo, Men's Health magazine, Vanity Fair magazine, Elle, Vogue, Cosmopolitan, Surfer Rule, Carve, 3Sesenta, Surf Session, Surf Europe and have featured as the cover of several newspapers. His images have also been published in photography books and won prizes in a number of international competitions for professional photographers including the China Photo Press, Sony World Photography Awards and Nikon Photographers' Awards.

Commercial clients include Rolex, Red Bull, Nikon, HSBC, UBS, Societe Generale, Infiniti, Li-Ning, Ballantine's, Callaway Golf, KIA Motors, Billabong, Reef Brazil...


Emeline Hui

Production Manager - PSI Hong Kong

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Emeline was born in Hong Kong but educated in England. Having always been interested in the creative field she studied media technology and visual effects post-production and put her training to good use in her first position as a video editor documenting major activation events for an event management company.

Working in a small team meant that Emeline frequently had to help with various other tasks including client liaison, camera-work and also project management. With this background of multi-disciplinary abilities, 'The Power of Sport Images' was keen to add her to their Hong Kong production team.

Emeline enjoys the challenge of working in an environment where impossible deadlines and difficult creative briefs are the norm!





Andy Jones

Senior Photographer - PSI Hong Kong

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Andy was born in London, and studied Photography and Film at Plymouth College of Art & Design in the south-west of England. He started his career in mixed media, assisting several successful professional photographers, and also working as a camera assistant on a wide range of film productions from small budget shorts, to multi-million dollar adverts and feature films. His career took off more in the direction of stills photography in 2003 where he gained several years experience in property and interiors work and co-managed a department of junior photographers before broadening his scope to include corporate, editorial, sport, product and automotive photography through a well respected London-based agency.

Andy set up his own business in 2008 in order to focus on his own roster of clients and take on more creative projects with the likes of Lucozade, HSBC, GlaxoSmithKline, Sky and Land Rover, and has more recently worked for Dior, Galaxy, Red Bull and UBS. He now resides in Hong Kong where he has worked on numerous pan-Asian assignments, extending his portfolio to include music and lifestyle photography, and is currently enjoying getting back into moving image production.



Mike Pickles

Photographer - PSI Hong Kong

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From South Africa, to Scotland, to Dubai, to Scotland, to Hong Kong and back to Scotland again. Mike is currently based out of Edinburgh where he photographs all things sport and a little more.

He regularly joins us in our main Asia production base in Hong Kong to either assist or shoot on sports-related assignments. Having started shooting major sports events such as the Hong Kong Rugby Sevens he gradually moved on to commissioned shoots for sportswear manufacturers, sports teams and organising committees.

Mike can always be found scheming new and interesting ways to mix the science of sport with the art of photography.





Xaume Olleros

Photographer - PSI Hong Kong

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Spanish born photographer started his photographic career after finishing his studies in Business Administration and after working as Marketing Manager in a spanish bank. His work has been published in 'Time', 'The Independent', 'Vanity Fair', 'Offside Football Magazine', 'El País', 'El Mundo', 'El Periodico', 'Marca', 'Sport' and many other Spanish and international media clients.

During his career he has covered political, fashion, breaking news and sport assignments including the 33nd Americas Cup, Volvo Ocean Race 2011, UEFA Champions League, Formula One, ATP Master Series, Davis Cup tennis tournaments, several PGA & LPGA, European Tour and Golf World Cup. Actually contributes to Frommers American Travel Guides. Xaume has been assigned to cover the 52 Superseries Sailing Circuit as the official photographer since 2012. Member of Documenta collective of photographers and co-founder of International Photo-Journalism Festival of Valencia.





Juan Flor

Senior Field Photographer - PSI Spain

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Fotografo profesional dedicado a la fotografia deportiva desde 1994, se especializa en futbol. Colabora y publica en diarios españoles como El Pais, El Correo Español, Mundo Deportivo, tambien colabora en las revistas Don Balon y Quality Sport, y en agencias como Allsport y Cover. .

Actualmente trabaja para el Diario As, con el que sigue la actualidad deportiva en el norte de España y a la selección española por todo el mundo. Ha compartido los éxitos de ̈La Roja ̈ en la Eurocopa de Austria y Suiza de 2008, en el campeonato del mundo de Sudáfrica de 2010, en la Eurocopa de Polonia y Ucrania del 2012 y en la copa confederaciones de Brasil 2013.






Juan Serrano

Senior Photographer - PSI Spain

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Juan was born in Santander, northern Spain. He started his photo career 18 years ago as a staff photographer on the daily AS, the leading sports newspaper in Spain, covering hundreds of Spanish soccer league, UEFA and FIFA matches across Spain and Europe.

Since then he has worked for Associated Press and Getty Images covering breaking news and sport assignments across Spain.

Juan is a sports photographer with expertise in a number of fields including sailing, football, rugby, tennis, boxing ... with more than 15 years' experience shooting the most exciting sports competitions for leading sport media and wire agencies. He combines an eye for the latest news with an alternative view of the sport he is covering, giving clients extraordinary and unexpected images.

Based in Santander with his girlfriend and son, he divides his time shooting in the most famous stadiums and the most crowded boxing rings.